As lairs grow larger and guys skill with women increases, some guys are inevitably going to look into how to profit off the lair. A good lair leader will tread carefully when going in this direction, as leaders who bring the lair into a purely commercial direction will probably result in splits in the community, the emergence of new lairs, and probably being taken off of the lair list. Before you know it, the old lair might becoming nothing more than a struggling seduction school competing with some of the major companies of there. Such a decision can have irreversible consequences.

However, sometimes tolerating certain commercial aspects can have a positive influence on the lair as a whole. For instance, sometimes resident seduction gurus will remain active in their community in exchange for a little free promotion. As long as everyone knows that nobody is pressured to accept being pushed into training or coaching services, having a skilled and notable contributors can have an encouraging outcome on new members and the morale of the group.

Additionally, many of your old and seasoned members may move on to joint ventures with top PUA companies. Can they really be expected to refrain from any commercial activities with their old lair? Even so much as a simple announcement?

Discussions of what commercial activities should center on the limits of how much promotion and advertising should be allowed in the lair. Whether to have a commercial only forum on your website, whether guys can recruit for bootcamps or coaching services, or whether to have your own products. As lair leaders, the most important aspect to consider is keeping the integrity of the lair. If guys feel that the integrity of the lair has been compromised in order to make certain people money then disputes will arise. Most often these disputes will result in a split in the lair. And if new guys feel they are being pressured to buy products, they will probably leave.

Sometimes a grey area can develop when Lairs begin having dues or “lair funds”. It may be a simple passing around of the hat or an official requirement each month. Lairs do have certain amount of costs that need to be upkeep. Websites, guest speakers, convention halls, venues, VIP tables, official events, etc, can grow to accumulate a large tab. When the lair dabbles in commercial activity for profit, sometime, these funds which were supposed to support the lair may be compromised.

Lair leaders should refrain from the commercial aspects of pickup to resolve any conflict of interest that may arise. They shouldn’t be compelled to sway people towards a certain pickup company because they profit of it. Thus, lairs as a whole should maintain their integrity by keeping neutral leaders in place that can best make decisions for the whole group.

By keeping yourself clear of any conflicts of interest, you will have more clarity to resolve disputes, make good decisions on what commercial activities to allow, which ones to ban, and keep the lair free of disputes that result on splitting up the lair.